Search Engine Optimization, SEO
When done effectively, SEO, will help your potential website visitors to find you when they perform relevant searches on the search engines.
It’s important to remember that SEO is a marathon and not a sprint. It, therefore, requires a long-term strategy. There’s no magic bullet that’s going to all of a sudden have you ranking in Google for the types of keywords that you desire.
You have to be doing the right types of things consistently over time and build out your website’s authority to prove to the search engines that you deserve to be ranking where you think you want to be ranking.
What are some of the benefits to SEO?
1. Google is the largest search engine in the world.
2. Google accounts for roughly 40% of the entire internet’s traffic.
3. If your website is not showing up on Google, then you’re potentially missing out on massive amounts of visitors back to your site.
4. SEO is free traffic. This means you don’t have to go out of pocket with your marketing strategy trying to pay for visitors back to your site.
What should you focus on when it comes to SEO?
The first key element is usability. You need to make sure that it’s intuitive when someone comes to your website. Your website should be extremely user-friendly.
Your website should be structured in a way that makes people feel like they can find and access your content easily.
Your website should also load quickly. If it takes too long for your website to load, then people are likely to bounce off your website and find an alternative site.
If Google Search Engine doesn’t like your website, people will also not like it too.
Content is super important with regards to SEO. You don’t only want to have initially great content on your website, but you want to be constantly updating your website with useful and engaging content.
– Page per Products link to Digital Makering Ads
– Page per Services link to Digital Marketing Ads
– Dynamic News, Articles and Blogs
– Social media reference
– Quality images and videos
Website should have SEO tags
Tags come in two forms. You have header tags, and you have meta tags. Header tags are normally used within your content and meta tags are used by search engines.
Your header tags should be keyword rich. Your main header tag is called a H1 tag, and your subheading tag is called your H2 tag.
Meta tags come in two forms. You have your meta title tags, and your meta description tags. These tags are often automatically generated for you.
Meta description tag should also be enticing. Imagine doing all of that work to rank a webpage in the search engines but people are not actually clicking on that link. You want to make sure that what you have in your meta title and in your meta description is enticing enough to get people to click on the link once they see it in the search engines
Make sure your website is easy for users to discover—and easy for search bots to understand—with better page titles, headings, and meta descriptions.
Page titles should be no longer than 70 characters in length and not repeat keywords.
Meta descriptions should be no longer than 300 characters in length and should be relevant to the page.
Heading tags distinguish headings from core page content.
Site maps help users navigate your site quickly and easily.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.
Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
Traffic from mobile devices is growing fast. Optimize your website for mobile or you’ll miss out on valuable traffic, leads, and revenue.
Responsive design gives you a bump in search rankings for searches on mobile devices.
The viewport lets you control your page width and scale on different device types